WORK HISTORY 

 

Bilingual Communications Manager /Senior Bilingual Copywriter

Princess House Corporate – Taunton, MA

Content development for all platforms Communications. Social Media channels and digital content manager. Creative staff supervision. Bilingual copy writing for monthly and quarterly magazines supporting bilingual audiences across the United States.

 

Artist, Painter

Norwood Space Center, Studio 6Z - Norwood, MA 

Acrylic on canvas, ink and charcoal drawings, pastel and color pencils. Art is creativity in constant development.

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Freelancer, CD /Senior Bilingual Copywriter / Translations / Radio Production

pa’ Creativo – Los Angeles, CA 

Project based or daily rate. Available for in-site and off-site work. 

 

Group Head / Senior Bilingual Copywriter

Castells & Asociados – Los Angeles, CA

Creation and supervision of Hispanic focused and bilingual integrated campaigns. Close collaboration with our General Market partners in the development of total market, integrated campaigns.

Clients: Safeway Supermarkets, McDonald’s Regional, Time Warner Cable, First5 California, Toyota, HealthNet, Cox, Comcast, among others. 

 

Creative Director HCM / Copywriter

Grey Advertising, Western Division – Los Angeles, CA

Development and adaptation of integrated campaigns, supervision of broadcast production in Spanish. Clients: Lucky Stores, California Federal Bank, LA County Immunization Project, Scripps Health, Auto Club of Southern California, Carl’s Jr., among others. 

 

Associate Creative Director / Senior Copywriter Hispanic Market

Noble & Asociados – Irvine, CA

Concept development and adaptation of integrated campaigns that included promotional materials for Procter & Gamble brands Pampers, Crest, Bounty, Always, Vicks Vaporub and Aleve.

 

Copywriter / Art Director Hispanic Market

Mendoza Dillon – Newport Beach, CA 

Concept and storyboard development, television promos for Sears. Other accounts: Kraft and Ford. 

 

Creative Director

Modernoble/O & M Worldwide – Central America

Collaborated with subsidiaries in Guatemala and Honduras. Clients: Kimberly Clark, Unilever, British Columbia Tobacco.

 

College Professor

University “Dr. José Matías Delgado”, School of Arts - El Salvador, Central America

Art History and Advertising. Graphic Design applied to Advertising to 3rd and 4th year students, focusing in visual and written communication. 

 

EDUCATION

 

Master of Arts: Visual Communication - Fullbright/LASPAU Scholarship

State University of New York - Buffalo, NY

Completed the MFA program at S.U.N.Y. Buffalo in three years.

 

Bachelor of Arts: Graphic Design and Advertising

University Dr. José Matías Delgado, School of Fine Arts - El Salvador, Central America 

Program was four years plus one for thesis development. Completed studies and thesis in 5 years.

 

VOLUNTEER WORK 

 

Ten Thousand Villages - Pasadena CA

Customer service and inventory at the Pasadena store. Ten Thousand Villages is a non-profit Fair Trade organization that sells handycrafts from over 40 coops around the world and the U.S.