Every year Southern California McDonald’s Owners contribute with funds for programs dedicated to the betterment of the communities they serve, including the Ronald McDonald Houses, Camp for Good Times, Shane’s Inspiration Park for kids with disabilities, college scholarships and other. These funds are raised at the restaurants and at various community events like the Walk for Kids, and then matched by SCMO.

 

Our goal was to educate our consumers about the importance of their support and how their donations help their communities. We developed a multicultural integrated campaign with one voice for all communication of planned events and contributions.

 

Target Audiences: multicultural adults.

Languages: Spanish, English, Korean and Chinese

 

Executive Creative Directors: DM, JE

Creative Directors: RC, GK and PA

Copy: AD, GK, DL, MB and PA

Art Direction: RC, PM and HP

Agency: DavisElen/Castells & Asociados