Coca-Cola and McDonald’s united to launch a Hispanic focused campaign featuring the $1 Any Size Soft Drink offer. We developed World Cup themed integrated campaign that included OOH, radio, print, digital banners and a rich media game to run during the World Cup Championship.

 

Target Audiences: Hispanic families and singles.

Languages: Spanish and English OOH

 

Creative Directors: PA and CC

Copy: MB, GK

Art Direction: HP, RC

Agency: Castells & Asociados