The McGriddles Breakfast Sandwich is a unique treat from McDonald’s and very popular among Hispanic consumers. At a time where competitors were coming up with comparable products, our goal was to remind the consumers the high quality ingredients used by the original inventor of the McGriddles. The campaign “Inventions” was created, included TV, radio, digital banners and a Rich Media game that featured the construction of the sandwich.

 

Target Audiences: Hispanic families and singles.

Language: Spanish.

 

Creative Director: PA

Copy: PA and MB

Art Direction: HP

Agency: Castells & Asociados