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The objective of this campaign was to increase enrollment in AltaMed’s senior Buena Care and Adult Day Health Care programs through their 800 number. 
By showing the Latino community the high quality of care they would receive
at AltaMed and how it enhanced their daily lives, we achieved brand awareness
and higher enrollment rates in 2010.


Target Audience: Latino Senior Caregivers age 25-54 including families looking for alternatives to the nursing home.

Languages: Spanish.


Creative Direction and Copy: PA, HS

Art Direction: JB

Agency: Arevalo Sanchez Public Relations


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