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Good Will

The objective of this campaign was to increase employees and patients’ confidence in the company’s health and management. It included 12 ads for Los Angeles and Orange County local publications.


Target Audiences: Primary were employees and future prospects, secondary were patients and their families.

Languages: Spanish and English.


Creative Direction and Copy: PA and HS

Art Direction: JB

Photographer: John Maldonado

Agency: Arevalo Sanchez Public Relations


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